Every year we wait for the same thing, the newest Apple Big Idea converted into a mass consumed product, a new gadget or device that usually will change our lives forever. Something we are familiarized with.
This year we got the usual expected announcement; On Sep 9th Tim Cook unveiled Apple Pay through his iPhone 6. Now the Apple was becoming green not for its sustainable efforts but because of its intention to take over the mobile payment industry at large. Having such endorsement and heritage were guarantee of success.
That it was they thought. Or may be everybody then did. Well, time passed by and so far the only pay back has been a lot of media coverage, organic gossip and a big deception. Nothing new nothing revolutionary came out of this big announcement. It’s just more of the same “same”.
Yes, Apple Pay is in deed a solution; you can stock your existing credit or debit cards and pay merchants as well. A solution that reminds us another giant try-on…oh yes, Mr Google with his Google wallet!, so far nothing new in the block.
What Apple did was putting forward the Near Field Communication –NFC technology available already in the market by manufactures like Samsung, Sony and Nokia to mention just few, rather than improve it there is no signs of new with their product.
Sure we can discuss and may be negotiate the final score about their higher speed, lower user fees (easy task if you have a captive 500 millions iPhone users at your disposal). Something we fairly call an improvement instead.
A real big announcement and the big enchilada would be a mobile wallet that runs fast with low fees, but mostly “bank free”, meaning no bank account and credit or debit card associated with. Impossible task? Then think again!
Now close your eyes and imagine an integrated mobile wallet solution that allows you manage your money and make financial transactions faster, safer and even cheaper than all of the above suspects. It’s time to open your eyes. To embrace the new and real money management revolution…PAYTOO Mobile Wallet™
You might be surprised if I tell you that PAYTOO started this silent revolution years ago, specifically back in 2004 under the guidance of PAYTOO Corp. Since then we have designed, developed and improved our solution. Today PAYTOO is a full-integrated money management solution capable to provide full control of your money. Now you can get paid, shopping, pay your bills, send money, create gift cards and even play online video games via Xsolla™. All you need is your cellphone and your free PAYTOO account. Plain and simple!
If we don’t call this the most powerful silent revolution; then how can we call it?
One day Steve Jobs said “Things don’t have to change the world to be important”… guess what? Obviously he didn’t know that the world could make things important when they change us for good.
By Deborah Accos, PR & Communications, (954) 414-9623 / deborah@paytoo.com